Tennessee announces “All In” campaign to fight Alzheimer’s Disease

On Monday, Tennessee director of athletics Phillip Fulmer met with media to announce UT’s “All In” initiative to fight Alzheimer’s Disease.

The following statement in italics is from an official press release concerning the event…

Vol fans can go ALL IN to boost Alzheimer’s research at The Pat Summitt Clinic at the University of Tennessee Medical Center. Tennessee Athletics and the Vol Network are joining forces with the medical center and asking fans to join them in ALL IN, a program where everyone with the Volunteer spirit can help tackle major diseases that impact Tennesseans.

The inaugural effort is ALL IN Against Alzheimer’s and will benefit the Alzheimer’s Research Initiative, a fundraising endeavor to increase research capabilities by the medical center’s team at The Pat Summitt Clinic. Fans can pick up an official ALL IN shaker for just $5 at several retailers throughout the state of Tennessee, including: Pilot, Food City, Cracker Barrel, Kubota, Kroger, Long’s Drug Store, Orange Mountain Designs, Alumni Hall, HoundDogs, the gift shop at the University of Tennessee Medical Center, the Vol Shop (and Tennessee Team Shops inside Neyland Stadium), and VolWallArt.com. 

Every shaker purchase includes a free 20-ounce fountain drink at any home football game this season at Neyland Stadium. ALL IN against Alzheimer’s culminates at the home game against Alabama on Saturday, Oct. 20, with the goal of every fan having a shaker and joining together to shake down Alzheimer’s Disease.